Cruelty Free Makeup at Superdrug with BONUS Checklist

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Cruelty Free Makeup at Superdrug with BONUS Checklist

After my last post on why cruelty free makeup saves you money, I realised that when we actually go shopping in a specific store, it can be hard to know which brands are cruelty free and which are not.

After all, you don’t want to be checking brands every few minutes if the mobile reception is a bit dodgy!

To help both you AND me out, I thought I would create a list of the cruelty free makeup at Superdrug here in the UK so that you can shop with ease.

I’ll also make a list of the brands that are NOT cruelty free so you can be wary next time you shop.

I’m only focusing on cruelty free makeup at Superdrug at this point, I’ll be doing separate posts on Makeup Brushes, False Eyelashes and Nail Products later, and I hope to branch out to skincare at some point.

Let’s begin!

Cruelty Free Makeup at Superdrug including GOSH Cosmetics, Makeup Revolution and Nip + Fab products



Who’s old enough to remember the glittery eyeshadow pots of Barry M and the colourful nail varnishes?

Well good news guys, Barry M is cruelty free!

STAR PRODUCTS: How could I not recommend the eyeshadow glitters? I’ve heard good things about the lip kits as well and the nail varnishes.


B. Superdrug is it’s own brand and is cruelty free.

I’ve never tried anything from them, so I can’t comment on what the products are like.


Made for women of colour, I’ve never seen this in the shops so far, but the products look really good.

CAKE Cosmetics is cruelty free.


Years ago, when Collection was named Collection 2000, this the brand all my pocket money went on! It was affordable and had a heap of colours.

Some of the products in Collection are vegetarian and some are vegan-friendly. They have a whole list on their website.

STAR PRODUCTS: I was a huge fan of the concealers and powders from them!


I loved ELF Cosmetics and was so sad when they stopped selling in the UK, but now they’re back and being sold in Superdrug!

PLUS they’re cruelty free

STAR PRODUCTS: The ELF Makeup brushes are affordable and so long lasting! I had some for a good few years before they gave up the ghost.


GOSH is not only cruelty free but a lot of their products are even Vegan!

I haven’t personally tried anything from the brand, but with limited options, I may now do so!

STAR PRODUCTS: I’ve heard a lot about their foundations, eyeliners and lipsticks so that would be the products I’d try.


Another of Tam Beauty’s brands,  I Heart Revolution is cruelty free.

STAR PRODUCTS: I’ve heard good things about the Blushing Hearts highlighters.


Lottie London is a cruelty free brand with affordable brush sets, body art and makeup.

MUA – Makeup Academy

Owned by Tam Beauty, the makers of Makeup Revolution and Freedom Makeup, MUA is cruelty free but is NOT a Vegan brand as explained by The Ethical Elephant.

STAR PRODUCTS: When I first trained as a makeup artist, I did my training from Harrow College on a short course, and I remember the girls on the course recommending the MUA Highlighters as they were so affordable.

The cheapest products start at £1 so these are perfect for those on a budget.


Yes, Nip + Fab is cruelty free and is mostly vegan with a few exceptions which are on their website.

STAR PRODUCTS: Their colour correctors, blush palettes and concealers seem to gain the most attention from Beauty Bloggers.


Revolution has certainly changed the affordable makeup landscape with a bang!

Unlike the MUA brand, they actually have a tab on their own website which highlights their Vegan products!

STAR PRODUCTS: Where do I start? The eyeshadow palettes are so affordable and pigmented. I love the baked bronzers and eyebrow pomade. And should we even talk about the sold-out concealers?!


This is Revolution’s Professional range for aspiring makeup artists and makeup enthusiasts.

It has literally everything an up and coming or established makeup artist needs to include in their professional makeup kit without breaking the bank!

Shop The Post

Revolution Concealer
Revolution Bronzer
Revolution Eyeshadow
NIP + FAB Concealer
NIP + FAB Blush Palette
NIP + FAB Colour Correctors
MUA Highlighters
I Heart Revolution Blushing Hearts
GOSH Lipstick
GOSH Eyeliner
GOSH Foundations
ELF Brushes
Collection Concealers
Barry M Eyeshadow Glitters
Charlotte Tilbury – Lip Cheat Kiss ‘N’ Tell
Charlotte Tilbury – Matte Revolution Red Carpet Red Lipstick
Huda Beauty Mauve Obsessions Palette
Certifye Liqimattes


  • Bourjois
  • L’Oreal Paris
  • Max Factor
  • Maybelline
  • Miss Sporty
  • Revlon
  • Rimmell

I hope this helps the next time you go shopping!


I have a special bonus for you because let’s be honest, you’re not going to remember, so I’ve created a special checklist for you to print out and take with you when you go shopping for cruelty free makeup at Superdrug, or you know to save it on your phone.

Subscribe here to get the special checklist and sign up for news and updates on Simply Humaira


Cruelty Free Makeup at Superdrug with BONUS Checklist - A list of all the cruelty free brands available at Superdrug and you can download a checklist to help you when you shop!

Shop The Post

Revolution Concealer
Revolution Bronzer
Revolution Eyeshadow
NIP + FAB Concealer
NIP + FAB Blush Palette
NIP + FAB Colour Correctors
MUA Highlighters
I Heart Revolution Blushing Hearts
GOSH Lipstick
GOSH Eyeliner
GOSH Foundations
ELF Brushes
Collection Concealers
Barry M Eyeshadow Glitters

I’m Humaira, a 30-something adopted Londoner.

Simply Humaira is a lifestyle blog chronicling my adventures in Beauty, Fashion, Travel and more.

A recovering hoarder and aspiring minimalist, I blog about Cruelty Free Beauty, Luxe Organic Skincare, Mental Health and more.

Find out more about me here.

Find me on: Web | Twitter | Facebook


  1. April 15, 2018 / 8:50 pm

    This is great! Thanks humaira! I personally shop at Superdrug more than boots because I find their products more affordable, this’ll be a great reference point when I’m shopping! Superdrug’s own range (not B by Superdrug, the other one) is cruelty free too!!

  2. April 16, 2018 / 8:18 am

    Bookmarked this page for when I travel to London and go on a makeup shopping spree! Thank you so much for this list; you saved me a lot of time that I would’ve otherwise spent researching brands. Oh, the LOVE the flatlay!

    • April 17, 2018 / 2:01 pm

      I have a feeling you’re going to go a little crazy on this shopping spree, but I’m happy to be an enabler haha!

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