Are Influencers Causing You To Spend Too Much Money?

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Something stopped me in my tracks. My bank balance was getting low and I didn’t know where all my money was going.

Who had I become?

The Rise of the Influencers

Influencer, we all hate the term coined by the sneering media to describe the decline of print and their own iron-fisted views over our hearts and minds.

Deborah Ross wrote in The Times Influencers should be called Detestable Freeloaders.

Is she right though?

Whether you’re a Blogger, Vlogger, Instagrammer or Snapchatter you’re going to be called an Influencer however much you deny it, and it’s become a lucrative industry to the point that 60% of kids leaving school now want to be an Influencer.

WHAT?!

I admit, I’m from the generation that’s just getting a hang of this social media stuff but I grew up without it.

Computers were just gaining prominence in the 90s and I wasn’t allowed my first mobile phone till I turned 18 and about to enter University in 2004 (Gosh that makes me so old!)

Now kids are getting mobiles at age 11 and don’t want the basic Nokia model we were all happy with. No, they want the latest iPhone model that costs more than £1,000 at times.

And then we wonder why this generation is growing up feeling so entitled and having zero imagination.

They can innovate in the tech sector for sure, but other sectors like art, music and sciences are being left behind in favour of these digital entertainment devices in our hand.

To be fair, the Terminator films did warn us of this problem, but it’s not like we really listened did we?

Are Influencers Causing You To Spend Too Much Money?

How Influencers can cause you to spend too much money

I realised quite recently I was falling into the trap of buying whatever these Influencers were promoting, sometimes at a huge cost.

Now Alhamdulillah (Praise be to God), I’m working and I can afford it, but I recently posted up a negative review on Instagram about a product that a certain blogger had influenced me to buy which was, to put it politely, terrible.

The product did not work and nearly damaged my skin too.

Even with a discount code, this product was £56 including shipping.

The Dark Side of Influencing

I also followed another influencer in the cleaning niche, and before August, I cleaned my space but didn’t clean like a crazy person.

I kid you not, I spent over £150 on cleaning products that this person suggested I MUST HAVE to clean and maintain my house.

My husband thought I was crazy!

Poundland and Home Bargains (which I’d never been to before in my life) became my new home.

I couldn’t go down the cleaning aisle in the supermarket without picking something up.

It became an obsession!

To be fair, at the time I was going through an awful time during that period, and yes my house became super clean afterwards but the cost to my wallet, and later as I found out, to the environment was not at all worth it.

Joining this Influencer’s fan Facebook group was a bad idea.

The amount of hate, bullying and negative comments towards the person itself was just toxic, and people kept asking the same questions over and over again, so I left nearly a month later.

I’ve since found cleaning influencers that do not expect me to buy something at the drop of a hat and are not walking talking adverts.

The community they nurture is much more respectful and thoughtful which is a welcome relief!

Why it’s tempting to make Influencing your full-time Career

Influencing has become a full-time profession but does the person responsible end up selling their entire life to become an “Influencer”?

Yes, they do.

Tempting as it may be, this really is the path to being successful.

To become a successful Influencer you need an aesthetically pleasing person (the thinner and fairer skinned the better – yes Influencing is also very prejudiced), a flair for drama, products to sell and an audience who are willing to spend money in order to be entertained and you have a cheaper marketing strategy than traditional print or media adverts.

My problem came to a head when I looked around my home and found that so much of my skincare and makeup collection were featured by so many influencers that I had been following.

I had become brainwashed, and I didn’t like it one bit.

How I’m controlling who I am Influenced by

Now I’m in recovery mode, I’m very protective over who I follow and how they influence me.

I’ve also realised half the cleaning products I recently bought are not cruelty-free or recyclable which is why they’re so cheap, and some of the skincare and makeup products are just gathering dust because who needs 5 open face masks at the same time?

I’m now focusing on saving money, doing a tonne of research for myself, waiting for a sale and only buying if I REALLY NEED IT, which let’s be honest, 99% of the time is not a necessity, just a want.

How I Will Influence Going Forward

Being a Blogger and having 700 followers on Instagram doesn’t mean I’m an influencer!

I refuse to be called this word and prefer to be called a Writer and Blogger because that’s how I began.

Secondly, I am very aware of who my audience is and how they react to something I recommend and what their personal budgets may be, but I do not let this stop me from recommending items that may be more expensive and out of their range because, at the end of the day, the page is for me and the things I enjoy and find delight in or are useful.

I’ve tried running a page with the audience in mind with my previous blog, Money Savvy Muslim, and it backfired and I didn’t get as much interaction as I have on Simply Humaira.

From now on, I will be more mindful of my own recommendations, try and have fun and focus less on the consumerism side but more on building a community.

This is really hard when you’re a Blogger and review products, but I’m more about testing products over a long period of time and providing honest feedback to my readers, whether that’s good or bad.

Final Thoughts

When you’re hammered from all sides to buy something and this will change your life for the better, it can be overwhelming and confusing, but I’m now trying my best to follow Influencers and Bloggers who inspire change and to be the change I want to see in the world.

What do you think?

Have influencers made you buy more than you need?

Do you use it all?

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Humaira

I’m Humaira, a 30-something adopted Londoner.

Simply Humaira is a lifestyle blog chronicling my adventures in Beauty, Fashion, Travel and more.

A recovering hoarder and aspiring minimalist, I blog about Cruelty Free Beauty, Luxe Organic Skincare, Mental Health and more.

Find out more about me here.

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6 Comments

  1. January 15, 2019 / 10:34 pm

    Interesting post! I just don’t know where the blogging world and Instagram is heading…what annoys me a lot is when Instagram influencers call themselves bloggers. No one cares about this except us bloggers because only we know how much effort it is to keep and maintain a blog!

    • Humaira
      Author
      January 17, 2019 / 8:54 am

      Yes! I know we’ve had a lot of debate on this topic but at the end of the day, anyone with a social media profile can suddenly call themselves a Blogger!

  2. January 16, 2019 / 10:32 pm

    I think the lady who called them detestable freeloaders was a bit harsh. If people are making money and it is their source of income then good on them….BUT they should be honest about it! I can’t say I get caught out and influenced by the skincare things but I almost got caught out by the cleaning craze that happened recently and one thing I might get influenced to buy is kids books. But yes there are people out there that blindly buy stuff that people are mentioning (and sometimes don’t even declare they have been sent it) and I personally find it worrying that people can get sucked in that much and potentially spend money they don’t have. Good on you for stopping it and taking a stand

    • Humaira
      Author
      January 17, 2019 / 8:55 am

      Thank you so much for taking the time to read the post and then comment, I think it triggered a lot of people but I also feel this is an important issue to discuss and disclosure is important.

  3. January 17, 2019 / 2:21 pm

    I too wanted to write about this. So yes just like the many new types of jobs out there- influencer is a lucrative job! They are paid for their endorsement of products, places, etc etc. so like celebrities these individuals are social media celebrities with loads of followers.

    Unconsciously we too tend to follow like a few posts at the beginning and then join the bandwagon of followers. For me this led to a lost of discontentment.
    I agree sis. Humaira. Discontentment with our places of abode, with our possessions, with our skin,hair,attire. This unconscious, unintentional need to buy that new release, to try that product, that simply must have style of maxi dress and three tiered cupcake storage box! ( just to give a few examples) . I found that I too was longing for that which I didn’t have and hated this discontent that I was feeling. It was making me feel so ungrateful and so inadequate. Naoodhubillah.
    . Alhamdulillah I realized and as of last week I’ve unfollowed all influencers, online sellers, on Facebook and Instagram.
    May Allah guide us all! ❤️

    • Humaira
      Author
      January 20, 2019 / 1:29 pm

      Alhamdulillah and Mabrook for doing this, it brings so much contentment and peace to the heart without the constant noise. I’ve had a big lesson really in checking my intentions and knowing who to follow on social media and how they influence me, it really helps to keep the noise down online.

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